MARK1012 – Marketing Fundamentals (UNSW)
📍 University: University of New South Wales (UNSW)
📚 Course Code: MARK1012
🎓 Faculty: Business School
🗓️ Semester Offered: Term 1, Term 3
⌛ Credit Points: 6 Units
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📄 Course Overview
A foundational course in marketing, covering key topics such as customer behavior, market segmentation, positioning, and marketing strategy. Students will gain both theoretical and practical understanding of how marketing impacts business performance.
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📅 Weekly Breakdown
| Week | Lecture Topic |
|———|——————-|
| Week 1 | Introduction to Marketing & Value |
| Week 2 | Market Research and Consumer Behavior |
| Week 3 | Segmentation, Targeting & Positioning |
| Week 4 | Product Strategy |
| Week 5 | Pricing Decisions |
| Week 6 | Mid-term Review |
| Week 7 | Promotion and Advertising |
| Week 8 | Digital Marketing Basics |
| Week 9 | Marketing Ethics and Sustainability |
| Week 10 | Final Review & Case Study Discussion |
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📝 Assessment Structure (may vary by term)
| Component | Weight | Type | Due |
|———————-|————|————–|————-|
| Group Presentation | 20% | Group Work | Week 5 |
| Mid-term Quiz | 30% | Individual | Week 6 |
| Final Exam | 50% | Individual | Exam Period |
> Note: This structure is based on recent versions of the course and may differ depending on the academic year.
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🎯 Learning Outcomes
– Understand key principles of marketing and their application
– Analyze customer behavior to inform marketing decisions
– Design a basic marketing plan using STP and the marketing mix
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📚 Useful Resources
– Textbook: Kotler, P. (2021). *Principles of Marketing
– Tools Recommended: SurveyMonkey, Canva, Google Trends
– Sample Outline: [View PDF] (Replace with summary or skip if unavailable)
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🔗 Related Courses
– [MARK2051 – Consumer Behavior (UNSW)](/courses/unsw-mark2051)
– [MGMT1001 – Managing Organisations & People](/courses/unsw)